Marketing 101 – Using Digital Platforms to Grow Your Practice

North Western Melbourne Primary Health Network (NWMPHN) have partnered with Letitia Duncan to provide an interactive session focused on growing your practice through the utilisation of marketing and digital health tools.

Feeling lost when promoting and growing your practice? Not sure what type of digital tools are at your disposal? Join your peers in this informative webinar that will discuss overall strategy, points of differentiation, utilising free and paid advertising, as well as Digital Health Tools. 

Presented by Letitia Duncan from LD Marketing, this session will provide information and resources to help you begin navigating the complex world of marketing - helping you obtain more of your ideal clients. 

This session will cover marketing, specific to the healthcare space; from websites, email subscriptions databases, your Google Business page, social media and Digital Health technology. 
 

Learning outcomes:

By the end of this webinar you will be able to:

• Analyse your ideal client/patient
• Determine where you should spend your advertising dollars (if any)
• Evaluate which platforms are best for your practice and clientele
• Utilise resources such as My Health Record, Electronic Prescriptions and Pathology eRequesting to assist in differentiating your practice