Emerging business trends in primary care: Staff recruitment and retention

Date
08 Apr 2025
06:00 PM - 08:00 PM

Cost
Free

Available to
All

Continuing Professional Development

2.0 RACGP CPD hours - educational activities

Zoom

Business development
Supporting the workforce

This event addresses staff recruitment and retention challenges in Australia's primary health care sector and outlines practical strategies for greater success. It is presented by recruitment specialists Medical Practice Jobs.

Gain practical strategies to enhance your recruitment and retention success through understanding current data and trends shaping the health care recruitment landscape

Presented by recruitment specialists Medical Practice Jobs, this session will outline key strategies, including:

Crafting effective job advertisements 

  • Tips for improving your job ads for greater candidate attraction and quality applications.

Embracing technology 

  • Social media and job boards
  • Candidate management systems
  • Artificial intelligence - friend, not foe!

Building your own candidate databases 

  • Create candidate profiles that capture essential information, streamlining your future recruitment campaigns.

Building a strong employer brand

  • Ways to stand out as an Employer of Choice.

Invest in employee wellbeing

  • Mental health support 
  • Professional development
  • Competitive compensation and benefits

Speaker:

Simonne Sigston's professional journey is distinguished by her role as the foremost sector expert in practice management recruitment within the primary health care, medical and dental sectors. 

As the general manager of Medical Practice Jobs, she heads a dedicated team focused on delivering easier, cost-effective, and more efficient solutions to help practices attract and recruit staff. 

Simonne is also a founder and director of Johnson Recruitment and leads the specialist medical and dental team. Her insights into industry trends, salary benchmarks and hiring market conditions are highly sought after by stakeholders seeking to navigate the competitive employment landscape.

Learning outcomes:

  1. Demonstrate how to write engaging and effective job advertisements to attract appropriate candidates.
  2. Explain how to develop and maintain pools of qualified candidates, enabling a more efficient and proactive future recruitment process.
  3. Create an employee well-being plan as part of your staff retention strategy