New campaign: HeadtoHelp

Flyer for HeadtoHelp mental health service featuring a bear and the text: In times like these it's OK to be a little bit uncertain.
  12 November 2020  NWMPHN   


Victorians are being encouraged to reach out for mental health support in a new campaign that launched this week.  

The HeadtoHelp service, set up by Victoria’s six Primary Health Networks (PHNs) and funded by the Australian Government, is designed to help Victorians find the best mental health support for them.   

The campaign encourages people who need mental health support to call the central intake number 1800 595 212 where trained mental health professionals can connect them with the most appropriate service for them. This could be to existing services, or at one of the 15 new HeadtoHelp mental health hubs. 

Mental ill health can affect anyone at any time, but the impacts of COVID-19 have meant increased anxiety and uncertainty across Victoria. This is especially true in the north and west of Melbourne which has had the majority of cases,’’ NWMPHN CEO Adjunct Associate Professor Christopher Carter said 

“The HeadtoHelp central intake and the 15 mental health hubs across Victoria, including three in our region, are providing not just extra capacity but are driving much needed integration between primary and acute mental health services. 

“We know that people find navigating the mental health system difficult and people too often fall through the gaps. HeadtoHelp is part of the solution and shows what can be achieved by all levels of government working together.’’ 

The new campaign has two key messages: 

  • Call 1800 595 212 to find the best mental health support for you 
  • The sooner you HeadtoHelp the better you’ll feel 

HeadtoHelp’s campaign character, the bearwas chosen as a universal symbol of comfort and will be seen in social media advertising, Google search and Spotify as well as during 3AW morning traffic until the end of November. The campaign will also be on culturally and linguistically diverse community radio stations and programs.   

The campaign went live on Monday, 9 November. To find out more please visit: 

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